Yeah yeah yeah…I’m still breathing and all that.

D’y'know what really rattles my bars?

When piss poor pop products marketing, erm, piss poor pop products manage to provoke those bottom-dwelling, Daily Mail-reading elements to complain about “health and safety”….

BBC story here – http://news.bbc.co.uk/1/hi/wales/8104658.stm

I’m not sure if pixie-like pop star Duffy regularly rides a bicycle or not but it should have been clear to any idiot with a single functioning eye and half a brain that the adenoidal diva’s post-gig, late night cycle ride was entirely fantastical.

How else would you explain her coasting through a supermarket on a tricked out fixie…unless – gasp! – they cheated and swapped in a free-wheel just to cash in on the cachet of the fixie look!

The failed complaint appears to have made no mention of the fact she was helmetless. Why? Because it isn’t (yet) a legal requirement!

Advertising Standards Authority adjudication here: http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_46418.htm

Ironically – and this is perhaps what is wrong with the advertising regulations -  noone thought fit to challenge the advert for promoting a product that is known to rot your teeth and make you fat. Coke that is, not Duffy!

Personally, I would have thought this represented a far more clear and present danger! Again, Coke, not Duffy!

Indeed, the health implications include diabetes, osteoporosis, hypokalaemia, gastroesophageal reflux, kidney disease and even gout. Must be true, even the Daily Mail says so…

That’s not to mention the environmental and socio-political reasons to avoid “the real thing”…

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Right on…

r:B